Stop Reporting UX Activity and Report Business Outcomes
UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.
Nielsen Norman Group Articles
Updated 1 min ago · 20 articles from Nielsen Norman Group
Crafting AI Explanations for Every Role in Your Enterprise
Different enterprise roles need different types of explanations for AI outputs.
Kick the Bots Out of Your Survey Data
Learn to spot and filter out survey bots’ responses before analysis so fake data doesn’t distort your findings.
Your New UX Habit: Establishing Baselines for Impact
Gather baseline metrics before starting a project so your team can demonstrate its impact.
Incentive Structures for Diary Studies
A mindful incentive structure can keep diary study participants engaged and responding, without overloading you with low-quality responses.
Vibe Architects: Agentic Vibe Coders
Nondevelopers are building complex agentic AI systems on intuition developed through many hours of experimentation, YouTube videos, and Reddit threads.
The Core Skill of Design in the AI Era: Critique
To build useful and usable AI-powered systems, our understanding of users’ needs and our design judgement must be encoded into well-defined evaluation criteria.
Context Architecture
Context architecture applies information architecture principles to AI systems, helping agents interpret information and produce better, user aligned responses.
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The Hidden Why: Behavioral Economics for UX
Use behavioral-economics frameworks to uncover hidden friction in your experience and design UX solutions that better support user action.
The Four Design Jobs AI Created (So Far)
"AI design" is one label but has forked into four different types of work.
UX Conference September Announced (Sep 14 - Sep 25)
Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX profess...
How to Get Research Recommendations on the Roadmap
To influence the roadmap: join planning early, learn constraints, tie research to PM metrics, and give clear recommendations at the right time.
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